A launch tells you that a solution is available. Real use tells you whether it is useful.
Make room for both feedback and measurement. Watch where users hesitate, what they work around and which outcomes actually change. Agree on who reviews that evidence and how it shapes priorities.
Continuous improvement needs a rhythm: observe, choose, test, release and review. Every new feature should have a reason to exist and a way to assess its contribution.
This is EVOLVE: a continuing relationship between what you learn and what you build next.